Toyota Motor has a rare problem for an automaker: There is so much demand for its new RAV4 and the inventory is so limited that dealers only have a few days’ supply. Edmundsのプロダクト・インサイト責任者であるJessica Caldwell氏は、自動車ディーラーの店舗からこのように飛ぶように車が売れていくのを見るのは本当に異例であると述べ、それは非常に実用的で、非常に郊外型である小型から中型のクロスオーバー・セグメントには存在しないものであると説明した。
At Colonial Toyota in Milford, Connecticut, the lack of RAV4s has left owner Bobby Crabtree with several open spots for new vehicles at his dealership. この敷地にはあと250台の車を置くことができるため、その容量の3分の1程度が埋まっている状態だと、Crabtreeは多数の新車および中古のトヨタ車を見渡しながら語った。 Not all of those open spaces would be filled with new RAV4s during normal times, but there certainly would be more, he said.
Toyota's hybrid RAV4 is in demand as dealers wait
Toyota’s RAV4 has been a red-hot model over the past several years, with almost 480,000 sold in the U.S. last year. It was the third best-selling model in the country in 2025 behind the Ford F-150 and Chevrolet Silverado, two full-size pickups that have been top sellers for years, according to Cox Automotive.
When Toyota announced it would be rolling out new versions of the RAV4, two things stood out. First, the crossover utility vehicle would only be sold as a hybrid. Second, production would be limited at first and then steadily increase. In other words, there would not be the normal allotment of new RAV4s at dealerships.
Toyota's redesigned RAV4 hybrid faces strong de
That has not stopped buyers like Nancy and Ira Berman of Danbury, Connecticut. When they ordered their RAV4 in March, they knew they would be waiting a while before they got their new SUV. Nancy Bermanは、待たされるのは少し面倒くさかったと述べつつ、自分たちにはほかに運転するトヨタ車があるため、今回の購入をやめることはなかったと語った。 Six months after placing their order, the Bermans will soon get their new RAV4.
For Toyota, the shift to an all-hybrid RAV4 lineup comes as more buyers are pivoting to those types of cars due to gas prices that remain elevated. In 2026, more than 18% of the vehicles sold in the U.S. have been hybrids, according to J.D. Power, still well behind the 75% of vehicles with internal combustion engines but above the 7% of pure electric vehicles.
2021 Toyota RAV4 Prime Demand Far Exceeds Available Supply
With dealers unable to stock their lots with new RAV4s and customers being told they will have to wait weeks or perhaps even months for a vehicle, it raises the question of whether Toyota could lose sales. So far, Toyota’s U.S. sales in 2026 are still up 0.3% through July. Given the appeal of the RAV4, Caldwell said the impact of dealers having a limited supply is likely limited.
Caldwellは、消費者が目を向けられるトヨタのラインナップにはほかの車種もあるとし、トヨタは非常に高いブランドロイヤルティを誇っており、トヨタ車を購入する人々は単一の車両購入にとどまらず数回にわたり、通常長年トヨタに留まり続けると述べた。
Toyota Motor Corporation reported a 10% year-over-year revenue increase in the first fiscal quarter, reaching 13.5 trillion yen, largely due to strong sales of its hybrid models. The company benefits from its global leadership in hybrid technology.